Big events tend to invite big statements, and Super Bowl LX is no exception. This year, one of the most talked-about moments isn’t coming from the field, but from a menu item that’s prompting curiosity and more than a little sticker shock.
The question
In a recent Reddit thread, it was asked, "The $180 LX Super Bowl Special burger - are y'all buyers?"
People took to the comment section to share their thoughts on the massive burger with a massive price tag. But first, a bit of background on the LX burger that is sparking a major online debate.
The burger
The $180 burger served at Super Bowl LX was not a traditional burger but more of a spectacle meant to be shared. Weighing 3.5 pounds, it featured a massive braised bone-in beef shank instead of a standard patty, topped with a roasted mirepoix demi-glace and finished with a rich Point Reyes blue cheese fondue.
The whole thing was served on a house-baked brioche bun and was totally eye-catching and over-the-top. It emphasised indulgence and presentation over portability and was designed as a premium concession item meant to be split among four people.
The reactions
Hundreds of people chimed in to say whether or not they'd spend that kind of money on a burger.
One person said, "Just try eating that in your lap in a tiny seat."
Totally difficult. You'd have to find a seat and a table outside your seating area to enjoy eating. There's just no way that it could be eaten any other way. For that price tag, eating it in comfort is a must.
Another wrote, "I have a deep hatred for hand food that can't be eaten with your hands."
It looks like this could be eaten with your hands if you cut it apart first. But trying to pick up this massive burger with all its ingredients at that weight just doesn't seem likely.
Someone else said, "Maybe share it with someone else, or a few buddies. Ain’t no way you’re enjoying that without having to have somebody else hold it on their lap every now and then so you can go get another beer or use the bathroom."
If you could split the bill four ways, it would be more manageable. If you want to feed more than four people, you could split it further and make it cheaper, and just be sure that everyone who pays gets a sliver or a bite. It's all about the experience of ordering it and taking a bite, so split it as many ways as you can.
One person pointed out, "I would never spend 180 dollars on food unless it was feeding a group event. This could potentially feed 2 or 3 people but hard no."
You'd be able to feed several mouths with this one. A group? Likely not - but a few mouths wouldn't be an issue.
This person said it. "Super Bowl isn't for us broke folk."
That's the truth. The larger-than-life game features larger-than-life foods and larger-than-life prices.
One comment said, "This is why Americans are the fattest nation on the planet."
If someone were to try to eat this sandwich all on their own, they're going to be in for a world of hurt. The sandwich is giant and is meant to be shared. A little indulgence at the big game is something that not many people would pass up on if they were able to have the chance.
More Super Bowl foods
While the burger is drawing loads of attention for its price tag and size, there were plenty of other delicious dishes that were served at the big game as well.
Many of the menu options and dishes used local ingredients, like Dungeness crab potachos and Gilroy garlic fries. Oyster fans had the option of fresh Hog Island oysters.
Other food items that were served included a vegan cheesesteak and the Chinatown dog. For a sweet treat, people could indulge in the San Francisco sticky roll.
The takeaway
The $180 Super Bowl LX burger wasn’t really about eating a burger. It was about spectacle and signaling just how far game-day food has drifted from necessity into experience. For some, it represented excess for excess’s sake. For others, it was exactly what the Super Bowl has become: bigger and unapologetically over-the-top.
Reactions made one thing clear. Very few people imagined ordering it for themselves, but many could see the appeal as a shared novelty and talk about it long after kickoff. In that sense, the price wasn’t just for the food. It was for the moment and the bragging rights of having tried it.
At an event where tickets and even parking routinely cost hundreds and thousands of dollars, the burger felt less shocking to some than it did to others. It also highlighted the widening gap between the Super Bowl as a televised tradition and as a luxury experience. Whether that feels fun or alienating depends largely on who’s watching and from where.
The post A $180 burger at Super Bowl LX is drawing attention-and splitting opinions appeared first on Spatula Desserts.
